GRAPHIC DESIGN

Photo of front and back of carnival themed wedding invitation styled like an event ticket

Wedding Invitation

Carnival theme

Project: invitation for a carnival-themed wedding with tear-off RSVP postcard, QR code insert, and coordinating envelope design

My role: collaboration with the client utilizing the aesthetic from a Save the Date card the client provided and guidelines from USPS mailing requirements to develop the invitation design; coordination with a print vendor local to the client to produce the final product

Design Process

The client initially described the concept of a flat ticket with a tear-off RSVP. They provided some reference images of similar products they had found online (all close but not exact) and the version they had tried their own hand at designing.

I realized that without some revisions, the client would have difficulty finding envelopes or even being able to mail the piece(s) as envisioned. To preserve as much of the concept as possible while fitting into standard size envelopes and meeting the minimum USPS size requirements, my recommendation was to have an overall product that combined two different standard mail sizes. The RSVP folds along a perforated seam so the invitation to fit into an A7 envelope, and the RSVP tears off to become its own postcard in accordance with USPS guidelines.

For the design, I drew inspiration from the reference images the client provided, sampled the colors from the Save the Date provided, and did some additional research. I experimented with different variations of shape, color, and font use.

Screenshot of full suite - Save the Date, invitation/RSVP card front and back, QR code insert, and envelope design

The client chose their favorite design, opted not to include die cuts, and asked for some revisions. The next round was essentially the final draft, needing only very minor adjustments. The full suite as delivered includes the invitation/RSVP card, envelope design, and a business card sized insert with a QR code and URL to their wedding website.

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