PRODUCTION ART
Dielines
Dielines are diagrams used to communicate important information from a designer to a print vendor – the overall shape, size, and where it should be cut, scored, folded, and/or perforated.
Some dielines are simple, while others can be more complex, especially 3D geometric shapes and packaging.
Word Cube and Hallway Lanterns
Agency: Evoke Mind+Matter
Project: part of an immersive experience for a client pitch emphasizing the client journey.
The rare disease in question causes patients to lose their eyesight, so a hallway in the agency office was shaded with increasingly heavy material over the lights. As visibility gets worse, the words representing the patient’s struggles become more prominent until the viewer is surrounded by darkness and insecurities.
My role: lead on the creation and installation of the custom lanterns; hallway light shading
Wedding Invitation
A simple dieline of rounded corners and a perforated line denoting where the RSVP card detaches from the invitation to become its own postcard
Anglerfish Box
Made entirely at home to return a borrowed book to a pen pal. The box was further enhanced by integrating a lid-controlled light into the illustration